BECOME
WHO
YOU ARE

Functional work bags for ambitious women.
Be elegant. Be bold. Be you.

OUR PURPOSE

At PIÙDIUNA, our purpose is simple yet profound: Become who you are.

We understand that every woman has her own unique journey, and our handbags are thoughtfully designed to reflect that. Each piece combines timeless elegance with practical functionality, enabling you to move through life with confidence and ease. Whether you're heading to a boardroom meeting, a weekend getaway, or simply running daily errands, PIÙDIUNA bags are crafted to seamlessly fit into your world and express your individuality.

OWN YOUR STYLE

At PIÙDIUNA, we believe your handbag should be as versatile as your lifestyle. Whether you prefer the chic elegance of a shoulder carry, the effortless convenience of a backpack, or the classic style of a handheld bag, PIÙDIUNA has the perfect option for you.

PIÙDIUNA MEANS
‘MORE THAN ONE’

You are more than one! You are more than a team colleague, more than a partner, more than a mom, more than a boss, more than a friend.

Same goes for your business handbag. It’s not just a bag - it’s an accessory, a working device, an all-round talent.

Our PIÙDIUNA bags are specifically designed to cater to all your daily needs. Tested for functionality, whether conquering the boardroom, leading your team, nurturing as mothers or strolling with your besties.

It's more than a bag. It’s your PIÙDIUNA.

STEP INTO THE WORLD OF PIÙDIUNA

PIÙDIUNA is more than a brand—it’s a story of passion, perseverance, and vision.

Follow us on Instagram and become part of our personal founders journey: Annie & Merve, two women who dared to challenge the idea that style and functionality can’t coexist. From inspirations to the challenges we need to overcame, our story is your story—a celebration of boldness, individuality, and timeless elegance.

Get exclusive behind-the-scenes access, first looks at new drops, and an intimate glimpse into how we turn vision into reality.
This isn’t just about handbags—it’s about a movement to redefine what women carry and why.

Follow us now: @piudiuna and join the journey to becoming who you are.